Posted by Paykoc Imports on 17th Feb 2017
The story of the Moscow Mule and its iconic copper mugs is one of the best known incidents of serendipity in popular culture. If you’re still unfamiliar with it though, the story goes like this:
It was just another lazy wartime afternoon on Sunset Boulevard in LA. At the Cock’n Bull Pub owner Jack Morgan was passing time talking with a friend of his, a certain John Martin. Martin though was no ordinary bar fly. He was the owner of Smirnoff vodka and the subject of his conversation with Morgan was more than a little self-serving: he was looking for some way he could get hesitant Americans to drink more vodka.
Martin’s problem reminded Morgan of his own dilemma because the Cock’n Bull produced a house brand of ginger beer that was going nowhere fast. At some point during the conversation a lightbulb went off over someone’s head (exactly who’s is a hotly debated subject) and the Moscow Mule was born, bringing together Martin’s vodka and Morgan’s ginger beer.
Martin, being an experienced marketer, understood that he was going to need a gimmick to make the new cocktail stick in people’s craws. He thought about introducing additional ingredients and such but finally settled on the idea of giving it its own distinctive delivery vessel; like the martini has the martini glass. But what? Turns out Morgan’s girlfriend knew someone who made and sold copper mugs and when she mentioned this everyone knew they had a hit. The rest, as they say, is history.
The Moscow Mule is one well-known example of the power of serendipity to create cultural touchstones. But are there any other cases where an auspicious coincidence or happy accident resulted in something that we’ve come to use or rely on in our daily lives? There sure are and here are a few of them:
While the invention of the Moscow Mule was indeed serendipitous it’s far from the only example of something we now take for granted coming about by happy accident. Next time you’re polishing up your copper Mule mugs getting ready for the big barbecue remember: all it takes to generate change sometimes is a willingness to think outside the box.
By now you’re probably familiar with our unofficial quest to discover as many extraordinary variations on the Moscow Mule as we can. So far our journey has taken us to most of the United States for things like the Kentucky Mule and the Hawaiian Mule, as well as to China for the Shanghai Mule, south [...]
Valentine’s Day. That day when we shake the rust off our relationship and hightail it down to the florist before they close to pick up the last of the passed-over roses. Yes, Valentine’s Day is full of questionable delights. For instance; maybe we stand in line at the local Thai restaurant with our new special [...]
The Moscow Mule has by now been adopted by nearly every culture on the planet with each contributing a few tweaks to make it fit into the local landscape. We have the Hawaiian Mule, the Mexican Mule, the Irish Mule, the Scottish Mule, the Tokyo Mule and the Kentucky Mule to name just a few [...]
The Moscow Mule is one of the great success stories of mixological history. Conceived by a couple of guys one afternoon 75 years ago in a bar on Sunset Boulevard in Los Angeles (you can’t make this stuff up!) the Mule went on to find widespread acceptance and fame and spawn an ever-growing number of [...]
By now anyone familiar with those of us at Paykoc knows about our affinity for the Moscow Mule and the beautiful copper mugs these classic cocktails are served in. Still, there are those who remain concerned about drinking out of copper cups for a variety of reasons. One of those concerns is that the copper [...]
The story of how the Moscow Mule came to be is the stuff of lore. It was 1941 and John Martin had just completed his company’s purchase of Smirnoff Vodka. Martin was in a bit of a bind with his new acquisition because vodka was not widely known and even less widely consumed by the [...]
The holidays are the most special time of the year when everyone’s attention shifts from the concerns of the larger world toward those things near and dear that sustain us. The holidays are also a time when creativity comes to the fore: carolers sing in the lane, kids fashion snowflakes out of sheets of paper, [...]
At Paykoc Imports we feature a full line of beautiful Turkish mosaic lamps. These handmade light fixtures will elevate the look and feel of any room by adding a hint of old world charm and timelessness and introducing color that can be used as highlight or counterpoint to other elements of the decor. One question [...]
Talk to an art historian and they’ll tell you that there is no separation between “art” and “history”; that the study of one is the study of the other. It’s hard to disagree if you take a closer look. From the classical Greek ideals embodied in the Nike of Samothrace to the cultural shifts reflected [...]
Head over to our Moscow Mule Recipe Page, and bookmark it, for an ever-growing list of delicious in-house variations from the fine folks here at Paykoc.
All prices are in USD.